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Affiliate Marketing vs Amazon FBA: Which is Right for You?

Affiliate Marketing vs Amazon FBA: Which is Right for You?
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Although quite different, affiliate marketing and Amazon FBA are two of the most popular forms of online business and e-commerce that share certain similarities in the knowledge and skills needed to use them to generate revenue online. In this article we will discuss Affiliate Marketing vs Amazon FBA: Which is Right for You? This comparison between Amazon FBA and affiliate marketing is geared toward new business owners, one of which may be you. I’m attempting to make clear the parallels and differences between the two and provide answers to queries like which of the two is simpler, more lucrative, and most importantly, which is more suitable to YOUR situation.

You may choose the business model that is best for you and appropriate for your passion by understanding how these two business models operate. Profitability or how quickly you can make money with it can be one of your deciding factors. Perhaps you’re curious about which one makes conducting such commerce between them easier. Relax and take a seat; this article will answer all of your inquiries. But first, let’s define and examine the functions of affiliate marketing and Amazon FBA.

What is Affiliate Marketing?

Affiliate marketing is essentially getting a commission for referring customers who purchase someone else’s product. Affiliate marketing has existed in this form for a very long time—almost as long as sales and money have. A visitor from your media is directed to a vendor’s website, and if they make a purchase, you are paid a commission.

Affiliate Marketing vs Amazon FBA: Which is Right for You?

How Does Affiliate Marketing Work?

The advent of the Information Age and the internet has greatly accelerated the industry. Think yourself an online traffic officer who sends people and traffic to other websites based on their suggestions. You put a URL you received from the vendor onto your own media to do the redirection.

When a potential consumer clicks on this link, they are taken to the vendor’s website, where they can make purchases. If they do, you are paid a commission at the vendor’s predetermined rate. When you lead someone to a vendor’s website, they often place a “cookie” on the visitor. This means that if the consumer, for example, visits the site again within a certain number of days and then makes a purchase, you will still receive the commission. The typical cookie lifespan might range from 30 to 60 days, depending entirely on the vendor’s policies.

Also read: Best Affiliate Marketing starter guide for beginners

With affiliate marketing, you can:

  • Start a business to earn money online.
  • Earn money while doing what you enjoy.
  • Set your own schedule and work for yourself.

Pros and cons of Affiliate Marketing

  1. Retailers can expand their consumer base to sell more goods. Consequently, they make more sales (for free).
  2. Finding clients is simple. You don’t spend a lot of time trying to find customers for your products.
  3. A merchant can monitor different consumer behaviors. For this, some programs have been created.
  4. Starting a business through an affiliate platform does not demand a significant financial or investment commitment.
  5. Customers can have their purchases delivered to them wherever they are, eliminating the need for them to visit the store to pick them up.
  1. Affiliates may provide false information to attract customers and earn commissions. Potential customers and past customers who have shopped with them may become irritated by the exaggeration.
  2. In order to attract a large number of affiliates, merchants can easily lie to them. After a week or two, they do this and reduce the commission rates. The affiliates are seriously inconvenienced by this.

What is Amazon FBA?

By sending inventory to Amazon FBA’s warehouses, sellers can benefit from the service. Following client orders, Amazon will pick and box your shipment as it reaches the warehouse. For firms that prefer to concentrate on their own products, this can be a fantastic alternative.

Affiliate Marketing vs Amazon FBA: Which is Right for You?

How does Amazon FBA work?

You must create a listing for your product when you join up for Amazon FBA. Once a product is listed, customers may look it up on Amazon and make a straight purchase.

After that, it will be your responsibility to transport the item to a nearby Amazon warehouse. However, that’s it in most instances! They handle selection, packing, shipping, and returns from the moment your goods reaches Amazon, leaving you with nothing to do but to count your profits. But be careful—they charge for this, so make sure your FBA products have respectable profit margins or otherwise Amazon will take all of your money!

The Amazon FBA program can be used to create keywords and assess business potential. This will assist you in locating goods with a high demand and less sales competitors.

Pros & Cons of Amazon FBA

  1. Because you don’t have to bother about sending and packaging your clients’ purchases, your business expands more quickly. Additionally, all customer service is automated. All of these things are done by Amazon.
  2. Amazon’s Brand: The name Amazon is now well-known all across the world. You may take advantage of that goodwill by signing up for the FBA program.
  3. FBA has better profit margins. People are more inclined to pay more because Amazon is such a well-known brand.
  1. Complex Inventory Management: Amazon’s warehouses continue to hold your products. If you don’t manage your inventory effectively, it’s simple to lose track.
  2. Competition The FBA program is open to everyone who wants to participate. No matter what you sell, there will probably be fierce competition.
  3. You are at Amazon’s mercy. Your existence is built on Amazon’s benevolence. You might not get their business if they modify their policies.
  4. There is no interaction with customers. Essentially, Amazon is your customer. They deal with clientele. As a result, you are unable to develop the kind of relationships with clients that are essential to the expansion and success of any organization.

Affiliate Marketing vs Amazon FBA: Which is Right for You?

So, I suppose that a few key deciding elements will ultimately determine your choice. A brief summary is provided in the table below.

Affiliate Marketing

Amazon FBA

Start up cost- With just a dollar, you could begin affiliate marketing. Simply enroll in an affiliate program, such as Amazon Associate. After that, post links to your products on free websites like your YouTube channel or social media.

Start-up : Cost-Start-up costs for your Amazon FBA business must be at least $2000. As a result, you would become more serious as you invested your own money.

Profit potential : An Affiliate Marketing business can easily bring in $10 to $5,000 each month. But if you develop into a fantastic affiliate, you might easily make $50,000 to $100,000 every month. Affiliate marketing earnings can vary, just like an FBA business on Amazon. Scaleo estimates that 48% of affiliate marketers make roughly $20,000 annually.

Profit Potential: The typical person makes more than $1,000 per month in sales, and many even surpass $250,000 every month. It tops out at about $3 million each year. In actuality, the study reveals that 63% of Amazon FBA sellers achieve profitability in their first year of business.

60% of sellers on the Amazon website with three or more years of experience generate over $100,000 in revenue.

Passiveness : Although affiliate marketers can put in a lot of overtime modifying ads and developing content, income frequently becomes passive.

Your blog, social media accounts, and YouTube channel can all be leveraged to generate income through affiliate links for years.

Passiveness: To reduce the risk of profit volatility, Amazon FBA sellers must diversify across several products.

Amazon's FBA program indeed enables some passive income since they handle the majority of the fulfillment and customer care. You won't be able to neglect your company for very long and still make money, though.

Learning curve: A basic understanding of the internet, social media, and digital marketing are highly beneficial.

Learning curve: A number of specific topics, including Amazon marketing, identifying niches, and working with suppliers and customers, must be mastered.

Future Proof : According to Google Trends, there has been a phenomenal 300% increase in search interest for affiliate marketing over the past five years.

According to Mediakix, the global spend on affiliate marketing is growing at a 27% compound annual growth rate. Not the industry as a whole, but the fact that affiliate marketers frequently focus on a certain specialty, poses the biggest risk to the future of an affiliate marketing company.

Future Proof: A major factor driving this tremendous growth in global e-commerce is the pandemic. Even though it is predicted that ecommerce sales will decrease over the coming years, the market has a long way to go before it reaches maturity.

You may anticipate that Amazon, the biggest online retailer in the world, and its FBA merchants will profit from the industry's continuous expansion.

Having said that, Amazon is making it harder for FBA sellers to make money on the program.

Time required to make money: Depending on your traffic generating strategy and the amount of time you invest in learning, it may take you about a year to start making money.

Time required to make money: Once a product is launched, it can happen very quickly, but you'll probably utilize the money to acquire additional stock.


This article has the best comparison of Affiliate marketing vs Amazon FBA. Now it would be up to you to decide which one best suits you. It relies on a variety of things, including your personality, working style, and money. Affiliate marketing is the greatest choice if you don’t enjoy taking chances. However, you can choose Amazon FBA if you have a healthy budget and enjoy taking on difficulties and risks.

In comparison to startups, affiliate marketing has a far lower success rate. You won’t be able to generate passive income in the thousands of dollars right away. It also requires a lot of additional factors that cannot be overlooked. Therefore, if you are sure in your startup plan, you should pursue it because it produces superior results.

This concludes the current topic. Decide which business model suits you the most by taking your time. Again, if you are just a person with less money, starting with Amazon affiliate marketing sounds like a wonderful idea. But if you have a viable business plan, an adequate budget, a talented staff, and a quality product, Amazon FBA is the way to go.

If you want to start affiliate marketing, understanding of running advertising and social media marketing will greatly improve your results. The Amazon Associates program is a fantastic choice for people who appreciate the notion of working with Amazon but want the advantages of affiliate marketing.

. Whatever business model you select, it’s essential to put forth consistent work and take advice from those who have already achieved success.

5 thoughts on “Affiliate Marketing vs Amazon FBA: Which is Right for You?”

  1. Very helpful tips. As an environmentalist, I am constantly warning people on the huge carbon footprint of Amazon business model, as well as the different issues on how they treat their employees and partners as we heard in many stories in the US. People ignore it for not as they are more focused on their business. I was watching the news this morning and many local stores were complaining they couldn’t compete with Amazon because the price they sell to customers online was even lower than the price those businesses were buying their goods to sell… I have also heard that one job created at Amazon destroys 3 local jobs… All that said, we see Bezos going in space emitting an amount of CO2 in one hour equivalent to what a human emits in average in his whole life. More and more people understand the problem of Amazon business model for the well being of the people and the planet, but many businesses have no other platform to market themselves. And that’s a problem. Amazon has done a great job in customer service and that’s why they have so many loyal customers. But I think in a decade things will drastically change. The future is local if we want to live on a healthy planet… Having said that, someone very close to me just started to work for Amazon FBA… So I know a lot about this. Again, it’s about deciding if you want to hand over everything to someone or if you want to do it yourself. I’ve worked in the travel industry and hotels have the same dependence and problem with now who take such a high commission, but without them, they are invisible… it’s a complex issue. But as a customer, knowing the damage they do to the planet, I have decided to stop using them, unless I have no other choice. I haven’t shopped with them in years. I always try to favour local shops first. Even if it’s a tiny bit more expensive. Because it’s more sustainable.

  2. This is well-researched and laid out! Probably one of the most direct and well-communicated articles I have read on the subject. Thank you!

  3. Great post. As a blogger, I enjoy each and every post to improve my affiliate marketing skills. Understanding the differences between affiliate programs – such as Amazon – is very important to me.

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